________ Can Track Customer Satisfaction Directly, Measure Repurchase Intention and Also

question 48

Multiple Choice

________ can track customer satisfaction directly, measure repurchase intention and also gauge a consumer's willingness to recommend the company and brand to others.

• A) Periodic surveys
• B) Mystery shoppers
• C) Customer loss rates
• D) Customer focus statements
• E) Sales summary reports

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Definitions:

Competitive Differentiation

The unique value or features a company offers to stand out from its competitors in the market.

Lifetime Warranty

A guarantee provided by a manufacturer or seller that a product will be repaired or replaced for free for the duration of the product's life.

Consumer Orientation

Business philosophy that focuses first on determining unmet consumer wants and needs and then designing products to satisfy those needs.

Work Ethics

A set of values based on discipline and hard work, guiding how individuals perform their job duties and responsibilities.