Which of the Following Types of Marketing Research Firms Gathers

question 42

Multiple Choice

Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company) ?

• A) custom marketing research firms
• B) syndicated-service research firms
• C) specialty-line marketing research firms
• D) generic marketing research firms
• E) focused marketing research firms

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Definitions:

Gabriel's Rebellion

An 1800 slave revolt in Richmond, Virginia, planned by a slave named Gabriel that was thwarted before it could begin.

Black Virginians

African American residents of Virginia, whose history and contributions are integral to the state's identity, including times of slavery and its aftermath.

Peak-to-peak

A measure of the voltage range in an alternating current (AC) signal, from the highest to the lowest point within one cycle.