Some Customers Inevitably Become Inactive or Drop Out

question 96

Multiple Choice

Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.

• A) win-back
• B) retention
• C) defection
• D) sell-out
• E) recuperation

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Definitions:

Subjective Standard

A legal or evaluative criteria based on personal opinions, feelings, or perspectives, rather than objective, measurable factors.

Requisite Intent

The necessary state of mind or intention required by law for a person to be held legally responsible for his/her actions.

Contract

A legally-binding agreement between two or more parties that outlines obligations and benefits for each party.

Acceptance

An act signifying agreement to the terms of an offer, thus creating a binding contract.