In the Purchasing Decision Process, the ________ Are Those Who

question 143

Multiple Choice

In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

• A) approvers
• B) buyers
• C) initiators
• D) gatekeepers
• E) deciders

---

Definitions:

Nonprofit Organizations

Institutions that operate for purposes other than making a profit, often focusing on social, educational, or charitable activities.

Quality Inspection

The process of examining goods or services to ensure they meet specified quality criteria or standards.

Contractual Vertical Marketing Systems

Collaborative arrangements among channel members at different levels of the distribution process, coordinated through contracts to achieve greater efficiency.

Types

Categories or classifications that differentiate items, concepts, or entities based on shared characteristics or qualities.