________ Describes the Company's Optimization of the Value of Its

question 132

Multiple Choice

________ describes the company's optimization of the value of its customer base.

• A) Customer relationship management
• B) Behavioral targeting
• C) Customer value management
• D) Terminal marketing
• E) Personalized marketing

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Definitions:

Money Economy

A system where goods and services are exchanged primarily through the medium of money, rather than through barter.

Intrinsic Power

The capability or influence derived from an individual's inherent qualities or position, not dependent on external factors.

Military Power

The capacity of a nation's armed forces to use force or the threat of force to control situations and achieve specific objectives, often influencing international relations.

Technology

The application of scientific knowledge for practical purposes, especially in industry.