________ Is the Process of Carefully Managing Detailed Information About

question 83

Multiple Choice

________ is the process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty.

• A) Customer relationship management
• B) Customer lifetime value
• C) Customer profitability analysis
• D) Customer satisfaction analysis
• E) Customer-value delivery

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Definitions:

Decoding

The process of interpreting and making sense of messages or information received.

Downward Communication

The process of information flow from higher managerial or organizational levels to lower levels, typically involving directives, instructions, and policy announcements.

Horizontal Communication

The exchange of information between peers within the same level of an organization or environment, facilitating coordination and collaboration.

Vice-president

A senior executive position in a company responsible for overseeing specific business units, making strategic decisions, and representing the organization in certain capacities.