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If a Marketing Researcher Is Looking for a Contact Method

question 119

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If a marketing researcher is looking for a contact method that can gather information quickly and allow the interviewer to clarify questions if necessary, he or she will choose the telephone interview method.


Definitions:

Reconnaissance Team

A group tasked with gathering information by surveying an area, especially to assess the characteristics of a place or situation for military or strategic purposes.

Extra Effort

The additional energy, time, or resources expended beyond the usual or expected level to achieve a goal or improve performance.

Enactive Mastery

refers to gaining confidence in one's skills through successful experiences or actions, essentially learning by doing.

Self-efficacy

Refers to an individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

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