When ConAgra Learned That Many Mothers Switched to Time-Saving Meals

question 72

Multiple Choice

When ConAgra learned that many mothers switched to time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs. Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight?

• A) Train and motivate the sales force to spot and report new developments.
• B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence.
• C) Hire external experts to collect intelligence.
• D) Network internally and externally.
• E) Set up a customer advisory panel.

Recognize the impact of individual differences on personal behavior and performance.

Identify various forms of workplace discrimination and understand their implications.

Conceptualize how personal values and traits influence decision-making and problem-solving styles.

Understand the importance of personal wellness and its influence on work and personal life.

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Definitions:

Emotions

complex psychological states involving physiological arousal, expressions, and cognitive interpretations that influence behavior and decision-making.

Sociological Theory

A framework for understanding society and human behavior, focusing on how individuals interact within cultural, institutional, and structural contexts.

Emotions

Emotions are complex psychological states involving an individual's subjective experience, physiological response, and behavioral or expressive response.

Emotion Management

The practice of controlling and managing one's feelings and emotional reactions in various situations.