________ for a Product Is the Total Volume That Would

question 20

Multiple Choice

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

• A) Company demand
• B) Area market potential
• C) Market demand
• D) Company sales potential
• E) Total market potential

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Definitions:

Amplitude

In physics, the maximum extent of a vibration or oscillation, measured from the position of equilibrium.

Pitch

In music, the quality of a sound governed by the rate of vibrations producing it; the degree of highness or lowness of a tone.

Absolute Threshold

The minimum amount of stimulation needed for a stimulus to be detected by the senses.

Loudness

The subjective perception of the intensity of sound, often associated with the amplitude of sound waves.