Which of the Following Is True Regarding Cause-Related Marketing

question 62

Multiple Choice

Which of the following is true regarding cause-related marketing?

• A) The positive impact of cause-related marketing can be increased through sporadic involvement with numerous causes.
• B) Many companies focus on multiple causes to simplify execution and maximize impact.
• C) Limiting support to a single cause increases the pool of stakeholders who can transfer positive feelings from the cause to the firm.
• D) Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders.
• E) In order to avoid public backlash, firms are advised to adopt a hard-sell approach to their cause efforts.

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