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What Are the Adjustments That Marketers Need to Apply to the Cost-Per

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Essay

What are the adjustments that marketers need to apply to the cost-per thousand measure when selecting specific media vehicles?


Definitions:

Open-Minded

Means that a person is tolerant of divergent views and sensitive to the possibility of his or her own possible biases. An open-minded person respects the right of others to have different opinions.

One-Way Street

A situation or condition that allows movement or action in only one direction, often used metaphorically to describe a non-reciprocal relationship.

Acceptability

The quality of being accepted as appropriate, suitable, or worthy of approval.

Negative Evaluative Adjectives

Adjectives used to express a negative judgment or assessment of something.

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