A Social Marketing Program Which Aims to Alter Ideas About

question 142

Multiple Choice

A social marketing program which aims to alter ideas about abortion is an example of a(n) ________ campaign.

• A) cognitive
• B) active
• C) behavioral
• D) value
• E) normative

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Definitions:

Dishonor Of Note Receivable

Occurs when a promissory note's maker fails to make the scheduled payment to the note's holder when due.

Accounts Receivable

Amounts of money owed to a company by its customers for goods or services that have been delivered but not yet paid for.

Allowance For Doubtful Accounts

A contra-asset account used to estimate the portion of accounts receivable that is expected not to be collectible due to credit sales.

IFRS

International Financial Reporting Standards, a set of global accounting standards for financial reporting.