Individual Web Pages or Clusters of Pages That Function as Supplements

question 55

Multiple Choice

Individual Web pages or clusters of pages that function as supplements to a primary site are ________.

• A) search engine optimization
• B) pay-per-click ads
• C) delighters
• D) microsites
• E) touch points

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Definitions:

Activation-Synthesis

A theory of dreaming that suggests dreams are interpretations by our cortex of random neural activity originating in the lower brain areas during REM sleep.

Cognitive Development

The development and transformation of cognitive skills including thought processes, logical reasoning, and comprehension.

Selective Attention

The process of focusing on a specific aspect of information while ignoring other perceivable information.

Change Blindness

A phenomenon in which a person does not notice a significant change in the visual scene when the change occurs outside the center of attention.