Examlex
An advertiser makes "local buys" when it buys TV time in just a few markets or in regional editions of magazines.
Opportunity Cost
The cost of choosing one option over another, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.
Stand-Alone Principle
A method of evaluating a project or investment by analyzing its viability and potential profitability as if it were the only project the company is undertaking.
Incremental Costs
Additional costs that a company incurs when increasing production or undertaking new projects.
Pro Forma Financial Statements
Financial reports that project the future financial position of a company, based on current data and assumptions.
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