When Johnson & Johnson's Tylenol Headache Reliever Would Pop Up

question 15

Multiple Choice

When Johnson & Johnson's Tylenol headache reliever would pop up on brokers' Web sites whenever the stock market fell by 100 points or more, they were using a(n) ________.

• A) microsite
• B) pay-per-click ad
• C) interstitial
• D) search ad
• E) banner ad

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Definitions:

Specialization In Production

The process by which individuals, businesses, or countries focus on producing a narrow range of goods or services to gain greater efficiencies.

Standard Of Living

Represents the level of wealth, comfort, material goods, and necessities available to a person, community, or society.

Medium Of Exchange

A medium of exchange is an intermediary instrument used to facilitate the sale, purchase, or trade of goods between parties.

Commodity Money

Money that has intrinsic value because it is made of materials that hold value, like gold or silver.