When Tough Mudder Launched in 2010, It Spent Its Entire

question 78

True/False

When Tough Mudder launched in 2010, it spent its entire $8,000 communication budget on mobile advertising, which generated plenty of word of mouth.

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Definitions:

Soda

A carbonated soft drink, often flavored and sweetened.

Laffer Curve

A representation of the relationship between tax rates and the amount of tax revenue collected by governments, suggesting an optimal tax rate that maximizes revenue without deterring economic activity.

Tax Rates

The percentage at which an individual or corporation is taxed by the government on their income or profits.

Tax Revenue

The income that is gained by governments through taxation, used to fund public services and government obligations.