When Johnson & Johnson's Ads Popped Up on Brokers' Web

question 80

True/False

When Johnson & Johnson's ads popped up on brokers' Web sites whenever the stock market fell by 100 points or more, it was an example of an interstitial.

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Definitions:

Timeout

A form of behavioral modification that involves temporarily removing an individual from an environment where undesirable behavior has occurred, to decrease the likelihood of that behavior reoccurring.

Effectiveness

The degree to which something achieves a desired or intended result or outcome.

Punishment

A consequence applied with the intent of reducing the occurrence of an undesirable behavior.

Positive Punishment

Adding an unpleasant stimulus in response to a behavior to decrease the likelihood of that behavior happening in the future.