Which of the Following Is NOT a Benefit of a Social

question 23

Multiple Choice

Which of the following is NOT a benefit of a social media presence for a brand?

• A) Social media allows marketers to establish a public voice and presence online.
• B) Social media can cost-effectively reinforce other communication activities.
• C) Social media can encourage companies to stay innovative and relevant.
• D) Social media can be used to build or tap into online communities.
• E) Social media allows companies to have a short-term focus.

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Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for slight differentiation and some price control.

Elasticity

A measure of the responsiveness of quantity demanded or quantity supplied to a change in one of its determinants.

Signaling Theory

A concept that suggests that individuals send signals about their qualities or intentions through their actions or investments, which others then interpret to make decisions.

Brand Names

The distinctive titles given to products or services by companies to identify and differentiate them from competitors' offerings.