When It Comes to Ad Design and Copy, Mobile Ads

question 45

Multiple Choice

When it comes to ad design and copy, mobile ads should use which of the following guidelines?

• A) Use lots of bright colors but limit ad copy to a pair of phrases.
• B) Do not use color and limit ad copy to one phrase.
• C) Use no more than three bright colors and use as much copy as you want.
• D) Use four bright colors and limit ad copy to one phrase.
• E) Use at least one bright color, but no more than two, and limit ads to a pair of phrases.

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Definitions:

Hedge Fund Manager

An individual or firm responsible for making investment decisions in a hedge fund to maximize returns and minimize risks.

Survivorship Bias

The error of focusing only on the entities that have survived some process and overlooking those that have failed.

Mutual Funds

Shareholder-funded investment platforms which engage in trading within diversified portfolios under professional management.

Lock-up Restrictions

Contractual limitations on the sale of securities, typically imposed on company insiders following an initial public offering.