What Is the Gross Rating Points (GRP) for a Media

question 3

Multiple Choice

What is the gross rating points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?

• A) 10
• B) 15
• C) 160
• D) 240
• E) 360

Comprehend the concept and application of evidence-based management in organizational decisions.

Identify key companies that have successfully applied analytics and crowdsourcing in their operations.

Understand the components and significance of big data in modern business strategies.

Acknowledge the importance of scientific research and evidence in management practices.

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Definitions:

Federal Trade Commission

A U.S. federal agency tasked with protecting consumers and promoting competition by preventing anticompetitive, deceptive, and unfair business practices.

Telemarketing Sales Rule

A regulation established to protect consumers from deceptive, abusive, or unfair telemarketing practices, including requirements on disclosures and consent.

Mail or Telephone Order Merchandise Rule

A Federal Trade Commission rule that requires sellers who solicit buyers through mail or phone orders to ship items within the time frame promised or, if no time is promised, within 30 days.

Mail-Order Sales

A sales process where products are ordered through mail correspondence or online and shipped directly to the consumer's address.