What Is the Weighted Number of Exposures of a Media

question 109

Multiple Choice

What is the weighted number of exposures of a media schedule that reaches 80 percent of the target audience, with an exposure frequency of 4 and impact value of 2?

• A) 10
• B) 160
• C) 240
• D) 320
• E) 640

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Definitions:

Neolithic Jericho

An ancient city located in the West Bank, known for being one of the world's earliest urban centers and for its well-preserved Neolithic village.

Fortification Walls

Defensive walls built around towns, cities, or castles to protect them from attacks and invasions.

Merchant Class

A social class comprised of individuals engaged in commercial trade, historically significant in the development of market economies and urban societies.

Neolithic Period

The final stage of cultural evolution or technological development among prehistoric humans, characterized by the development of agriculture and pottery.