Which of the Following Advertising Practices Involves Advertisers Paying Filmmakers

question 139

Multiple Choice

Which of the following advertising practices involves advertisers paying filmmakers to have their products make cameo appearances in movies and television shows?

• A) brand extension
• B) flyposting
• C) co-branding
• D) product placement
• E) ambush marketing

---

Definitions:

Chapter 7

A provision under U.S. bankruptcy law for liquidating a debtor's assets to pay off creditors.

Unperfected Security Interests

A claim or lien on a debtor's property that has not met the legal requirements for enforceability against other creditors or in bankruptcy.

Secured Parties

Creditors that hold an interest in a debtor's collateral as security for the repayment of a loan or obligation.

Collateral

Collateral that a borrower offers to a lender to secure a loan or credit, which the lender can take possession of if the borrower fails to meet the repayment terms.