Which of the Following Elements of the Marketing Communications Mix

question 7

Multiple Choice

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?

• A) advertising
• B) personal selling
• C) sales promotion
• D) direct marketing
• E) public relations

---

Definitions:

Control Over Behavior

The ability of an individual to regulate actions and reactions in accordance with societal norms or personal goals.

Healthy Self-Concept

A positive perception or image of oneself, reflecting confidence and an understanding of one's strengths and weaknesses.

Number 1

Often represents the first in a series or a winner in a competition; in mathematics, it's the natural number that follows 0 and precedes 2.