In Which of the Following Types of Advertising Timing Patterns

question 108

Multiple Choice

In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?

• A) concentration
• B) pulsing
• C) flighting
• D) continuity
• E) frequency capping

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Definitions:

Personal Gain

Benefiting or profiting oneself, often at the expense of others or through unethical means.

Cause-Related Marketing

A marketing strategy where businesses partner with non-profit organizations or causes to market a product or service with the aim of benefiting both parties.

Charitable Giving

The act of donating money, goods, or time to nonprofit organizations or causes in order to help others or support societal welfare.

Sponsorship

Involves providing funds for a sporting or cultural event in exchange for a direct association with the event.