Stacey Wants to Use a Highly Relevant, Engaging, and Implicit

question 97

Multiple Choice

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a "soft sell" approach for her new makeup line. The communications mix mode that has these characteristics is ________.

• A) sales promotions
• B) events and experiences
• C) advertising
• D) direct and interactive marketing
• E) personal selling

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Definitions:

Ethnic Turmoil

Conflict or unrest within a nation or community, typically arising from racial or ethnic differences.

Civil Strife

Conflict and disruption within a country or region, often involving violence between different groups or the state.

Economic Development

The process by which the economic well-being and quality of life of a nation, region, or local community are improved according to measurable targets such as job creation, wealth support, and improved social services.