Flighting as an Advertising Timing Pattern Is Most Useful When

question 37

Multiple Choice

Flighting as an advertising timing pattern is most useful when ________.

• A) purchase cycle is rather frequent
• B) substantial advertising budget is available
• C) items are seasonal
• D) tightly defined buyer categories exist
• E) there are expanding market situations

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Definitions:

Groupthink

A psychological phenomenon that occurs within a group of people, where desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Social Psychologists

Scientists who study how individuals think, influence, and relate to one another in social contexts.

Cohesiveness

The degree to which members of a group or social unit feel bonded together and committed to each other.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, politics or being influenced by peer pressure.