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Researchers studying print advertisements report that the picture, headline, and copy matter in that order.
Mores
Deeply ingrained social norms or customs that embody the moral views and practices of a group or society, often distinguishing right from wrong.
Beliefs
Convictions or acceptance that something is true or exists, often forming the basis of values and societal norms.
Norms
Socially accepted standards of behavior and conduct expected of individuals in a group or society.
Dominant Culture
The culture of the most powerful group in society.
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