Transforming into a True Market-Driven Company Requires Organizing Around ________

question 89

Multiple Choice

Transforming into a true market-driven company requires organizing around ________.

• A) sales
• B) customer segments
• C) products
• D) functions
• E) brands

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Definitions:

Water Resistant

Referring to materials or products designed to resist the penetration of water to some degree but not entirely waterproof.

Goodwill

The intangible value of a company's brand name, customer relations, employee morale, and other factors not on the balance sheet.

Goodwill Messages

Communications that are sent to build rapport and positive relationships, often congratulating, thanking, or expressing well-wishes.

Instructions

Directions or orders given to explain how something should be done or operated.