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When Customers Fall into Different User Groups with Distinct Buying

question 124

True/False

When customers fall into different user groups with distinct buying preferences and practices, a product team structure is desirable.


Definitions:

Coinsurance Clause

A provision in insurance policies that requires both the insurer and the insured to share the costs of claims according to a fixed percentage.

Fire Insurance Policy

A contract that provides financial compensation to the insured in case of fire damage to property or goods.

Destroyed

When something is damaged beyond repair or no longer exists in its original form.

Collect

To gather or assemble multiple items or amounts together; also refers to the act of receiving payment.

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