Which of the Following Elements of the Marketing Communications Mix

question 130

Multiple Choice

Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?

• A) advertising
• B) public relations
• C) sales promotion
• D) events and experiences
• E) personal selling

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Definitions:

Indenture

The contract between the bond issuer and the bondholder.

NYSE Hybrid Market

A trading platform that combines electronic trading and traditional floor trading methods to increase efficiency and flexibility in trades.

Immediate Electronic Execution

A system or process that allows financial transactions to be conducted and completed instantaneously via electronic platforms.

Price Improvement

The potential for a trade to be executed at a better price than what is currently quoted publicly, offering a benefit to the buyer or seller.