Rolex Calls Itself the "Official Timekeeper" of the Wimbledon and Australian

question 31

Multiple Choice

Rolex calls itself the "Official Timekeeper" of the Wimbledon and Australian Open lawn tennis championships, by virtue of its sponsorships of the marquee events. What is the most likely objective for Rolex's sponsorship deal with these events?

• A) to permit merchandising or promotional opportunities
• B) to express commitment to the community or on social issues
• C) to create experiences and evoke feelings
• D) to identify with a particular target market or lifestyle
• E) to increase salience of company or product name

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Definitions:

Relative Superiority

The concept of being better or having more advantage in comparison to others based on specific criteria or standards.

Individual Mobility

The ability of an individual to move within or between social strata or occupational positions in a society.

Stereotype Threat

The risk of confirming, as self-characteristic, a negative stereotype about one's group, which can reduce the performance in affected individuals.

Self-Fulfilling

Self-fulfilling refers to a prediction or expectation that causes itself to become true due to the behavior that it inspires.