Which of the Following Is NOT True About the Two-Step

question 146

Multiple Choice

Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?

• A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others.
• B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed.
• C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media.
• D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.
• E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.

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Definitions:

Slave Labor

The coerced labor of enslaved individuals, without pay or personal freedom, used historically in various societies and economies worldwide.

Upper South

A region in the United States characterized by states that were historically part of the Confederacy but had mixed loyalties during the Civil War.

Lower South

Refers to the southernmost states of the U.S., including Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, and Texas, known for their deep historical association with slavery and the Confederacy.

Presidential Election

A national election held in a country that determines who will hold the office of the president.