When Asked About Their Preferred Brand of Instant Noodles Outside

question 57

Essay

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping. Describe how this problem can be addressed through the objective of Nissin's marketing communications.

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Definitions:

HIV Test

A medical test used to determine if a person has been infected with the Human Immunodeficiency Virus, which causes AIDS.

Heterosexual Contact

Sexual interaction between individuals of different sexes, typically involving male and female participants.

HIV-Positive

The condition of having a positive test result for the human immunodeficiency virus, the virus that can lead to acquired immunodeficiency syndrome (AIDS).

Oral Intercourse

Sexual activity involving the stimulation of the genitalia of a partner using the mouth, lips, and tongue.