Reynold's Is a Grocery Chain That Has Always Catered to Mid-Market

question 74

Multiple Choice

Reynold's is a grocery chain that has always catered to mid-market customers. However, the owner, Mal, has noticed that an influx of new residents are buying mostly the lower-cost and discounted products. To attract customers, Mal decides to make a gradual switch to the discount store format, but to do this, he will have to cut costs wherever possible. Which of the following types of services should Mal avoid in order to lower costs?

• A) limited service
• B) self-selection
• C) full-service
• D) self-service
• E) limited-selection

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Definitions:

Directness

The quality of being straightforward and candid in communication, without evasion or ambiguity.

Sophisticated Vocabulary

The use of advanced and complex words in communication or writing, which can enhance the perceived level of professionalism or knowledge.

Distance Delivery

Educational or training material provided to students or employees remotely, often via the internet.

High Pitch

Sounds that have a high frequency, usually perceived as sharp or shrill to the human ear.