When Is a Pull Strategy Appropriate

question 46

Multiple Choice

When is a pull strategy appropriate?

• A) when there is low brand loyalty
• B) when consumers are able to perceive differences between brands
• C) when brand choice is made in the store
• D) when it is a low involvement purchase
• E) when the product is an impulse item

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Definitions:

Swept Away

To be completely overwhelmed or carried off emotionally or physically by something.

Titanic

The British passenger liner that sank in 1912 after hitting an iceberg during its maiden voyage, leading to significant loss of life.

Prestige

Prestige denotes the respect, admiration, or deference a person or group garners from others, based on accomplishments, quality, or social status.

Parties

Social gatherings or celebrations where people come together to enjoy entertainment, companionship, and often food and drink.