Pager, a Simple Personal Device for Short Messages, Became Famous

question 32

Multiple Choice

Pager, a simple personal device for short messages, became famous in the 1990s. Troveron Communications launched a pager in the early twenty-first century. Due to the introduction of mobile phones and text messaging, the pager industry was on a decline. The company's innovations were not well received by the market and the product was a failure. Which of the following is the most likely reason for the product's failure in this case?

• A) poor launch timing of the product
• B) a small and fragmented target market
• C) high cost of development
• D) social and economic constraints
• E) hasty product development

---

Definitions:

Hierarchy of Needs

A model introduced by Abraham Maslow that is often depicted as a pyramid, representing the progression through different levels of human needs from physiological up to self-actualization.

Self-Actualized

The realization or fulfillment of one's talents and potentialities, considered as a drive inherent in everyone, often associated with Maslow's hierarchy of needs.

Physiological Needs

Basic physical requirements for human survival, such as air, water, food, shelter, and sleep, which are considered the foundation of Maslow's hierarchy of needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a hierarchy of needs culminating in self-actualization.