Many People Believe That Customer Focus Does Not Help to Create

question 147

Multiple Choice

Many people believe that customer focus does not help to create better, or new, products. This belief rests on which of the following ideas?

• A) Such new product developments decrease the chances of success.
• B) Customers do not consider the cost of design when making suggestions.
• C) Customers are at times unaware of what they really want.
• D) It increases the cost of testing a product or service.
• E) Having too much customer focus leads to a negative brand image.

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Definitions:

Life Insurance

A contract that pays a designated beneficiary a sum of money upon the death of the insured individual or after a set period.

Taxable

Refers to income or transactions that can be taxed by the government.

Savings Bond Interest

The interest earned from holding U.S. savings bonds, which may be tax-exempt for educational purposes under certain conditions.

Modified AGI

Modified Adjusted Gross Income (Modified AGI) is a measure used by the IRS to determine eligibility for certain deductions and credits, adjusted from AGI for specific items like IRA contributions and student loan interest.