In Order to Map Out the Service Process, the Points

question 138

Multiple Choice

In order to map out the service process, the points of customer contact, and the evidence of service from the customer's point of view, service firms should develop a ________.

• A) marketing plan
• B) service floor plan
• C) Gantt chart
• D) business plan
• E) service blueprint

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Definitions:

Sherman Act

A landmark federal statute passed in 1890 that prohibits monopolistic and restrictive trade practices, thus promoting competition in the marketplace.

Technical Information

Specialized knowledge, details, or data relevant to a specific field or operation, often related to technology, engineering, or scientific research.

Microsoft

A global technology corporation known for its software products, including the Windows operating systems and Office applications.

Ergonomics Regulations

Standards and guidelines designed to improve worker safety and efficiency by optimizing the design of the workplace and the usability of equipment.