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When Starbucks Introduced Its Tazo Tea Line to Bring in New

question 117

Multiple Choice

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.


Definitions:

Formal Advocacy

The organized effort to influence decision-makers in order to bring about changes in policy, practice, or laws in favor of a specific cause or group.

Proposed Legislation

Laws or regulations that have been suggested and are under consideration by a legislative body.

Political Leaders

Individuals who hold positions of authority in government and make decisions that affect public policies, laws, and the community.

Discipline Referrals

The process of sending a student to a school administrator or disciplinary body for violating school policies or behavioral expectations, typically resulting in further action.

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