In Which of the Following Does a Customer Respond to the Technical

question 69

Multiple Choice

In which of the following does a customer respond to the technical quality of a service?

• A) Sara's preferred hair stylist is some miles away, but Sara goes to him because his styles suit her looks.
• B) Kathy tries out a new restaurant every week because she likes to experience the variety.
• C) Bill has gone to the same chiropractor for the past fifteen years because he is friendly and takes the time to listen to Bill.
• D) Ray avoids going to the bank as far as possible because the manager is rude and unhelpful.
• E) Alex has no interest in theater, but goes often because her best friend loves plays.

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Definitions:

Social Cognition

The study of how people process, store, and apply information about others and social situations, including how they interpret, analyze, remember, and use information in social interactions.

Motivations

The forces or factors that drive individuals to take action towards achieving goals.

Emotional States

Temporary feelings or moods that can influence an individual's perceptions, cognition, and behavior.

Desire

A strong feeling of wanting to have something or wishing for something to happen.