When the Recent Recession Hit, Zappos Decided to Stop Offering

question 80

Multiple Choice

When the recent recession hit, Zappos decided to stop offering complimentary overnight shipping to first-time buyers and offer it to repeat buyers only, which is an example of the ________ best practice of top service companies.

• A) strategic concept
• B) profit tiers
• C) top-management commitment
• D) high standards
• E) monitoring systems

Assess the applicability of social media strategies across different organizational types, including nonprofits.

Comprehend the factors influencing the marketing environment, including the six major external factors.

Grasp the significance of demographic shifts and their impact on marketing strategies.

Explain consumer confidence and its importance in economic conditions.

---

Definitions:

Acquisition

The process by which one company takes over another and clearly establishes itself as the new owner.

Free Cash Flow

Cash generated by a business above that needed for asset replacement and growth.

Leveraged Buyout

The process of purchasing another firm primarily through the use of a substantial amount of debt financing, such as bonds or loans, to cover the acquisition expenses.

Collateralized

Secured by an asset or property, serving as protection for lenders in case the borrower fails to fulfill the repayment obligations.