When Hayley Had Some Problems with the Applications on Her

question 64

Essay

When Hayley had some problems with the applications on her cell phone, she gave her cell phone to the service center for a software update. The service center returned the phone to Hayley the next day, with the software update complete. Two days later, the service center called Hayley to enquire if the phone was functioning well. Which area of services marketing does this incident illustrate? Why is this important?

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Definitions:

Contract Basis

A method or agreement involving specific terms and conditions under which services or work will be performed.

Own Businesses

The act of possessing and managing a business or businesses by an individual, group, or entity.

Litigation

The process of taking legal action; involving the initiation, conduct, and resolution of lawsuits in the court system.

Special Certification

Recognition or validation that an individual or entity has met a specific set of standards or qualifications, usually in a professional context.