A Product's Purchase Cost Plus the Discounted Cost of Maintenance

question 150

Multiple Choice

A product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value gives the ________ cost.

• A) service warranty
• B) out-of-pocket
• C) life-cycle
• D) facilitating services
• E) value-augmentation

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Definitions:

Cause Marketing

A type of marketing in which a company and a nonprofit organization work together to promote and raise funds for a particular cause or social issue.

MasterCard International

A multinational financial services corporation known for processing payments between the banks of merchants and the card-issuing banks of purchasers.

Fund-Raising

The process of gathering voluntary contributions of money or other resources, typically for non-profit organizations.

Public Relations

A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.