Because ________ Are Purchased Frequently, Marketers Should Make Them Available

question 110

Multiple Choice

Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference.

• A) nondurable goods
• B) durable goods
• C) services
• D) unsought goods
• E) specialty goods

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Definitions:

Mental Processes

Internal, covert activities of our minds such as thinking, feeling, and reasoning.

Streams Of Awareness

William James's concept referring to the continuous flow of thoughts, feelings, and sensations that constitute an individual's conscious experience.

Hypnotic Induction

The process used by hypnotists to put a subject into a state of heightened suggestibility and focus, often through a series of instructions and suggestions.

Suggestibility

The quality of being inclined to accept and act on the suggestions of others, often used in psychological contexts.