Which of the Following Is NOT One of the Guidelines

question 73

Multiple Choice

Which of the following is NOT one of the guidelines for managing luxury brands?

• A) Besides brand names, other brand elements - logos, symbols, packaging, signage - can be important drivers of brand equity for luxury products.
• B) Secondary associations from linked personalities, events, countries, and other entities should be avoided.
• C) Luxury brands must employ a premium pricing strategy, with strong quality cues and few discounts and markdowns.
• D) All aspects of the marketing program for luxury brands must be aligned to ensure high-quality products and services and pleasurable purchase and consumption experiences.
• E) Luxury brands must carefully control distribution via a selective channel strategy.

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Definitions:

Classic Study

A seminal research work or experiment that has made a significant contribution to its field and is often referred to across years of further research.

Social Ostracism

Exclusion from a group by common consent.

Asocial Behaviour

Asocial behaviour is the lack of motivation to engage in social interaction or preference to be alone, not to be confused with antisocial behavior which involves harm to society.

Communication Network

Set of rules governing the possibility or ease of communication between different roles in a group.