Which of the Following Strategies Should Be Adopted by Marketers

question 91

Multiple Choice

Which of the following strategies should be adopted by marketers during a recession?

• A) increase investment on marketing existing products
• B) focus on expanding the customer base and not on the retention of existing customers
• C) focus primarily on price reductions and discounts
• D) concentrate on communicating the brand value and product quality to consumers
• E) stick to the budget allocations adopted during the preceding years

Recognizing the role of digital assistants and search engine optimization in modern e-commerce.

Understand the nature and purpose of various short-term financing options, including accounts receivable financing, inventory loans, and factored receivables financing.

Grasp the concept and calculation of the operating cycle, inventory period, cash cycle, and how these financial periods impact a company's short-term financial management.

Recognize the role and implications of covenants in debt contracts.

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, typically with dividends that are paid out before those of common stocks.

CAPM

The Capital Asset Pricing Model, a theory that describes the relationship between systematic risk and expected return for assets, particularly stocks.

Dividend Growth

The rate at which a company's dividend payments increase over time.

Retained Earnings

The portion of a company's profit that is held or retained and saved for future use, reinvestment in the business, or to pay debt, rather than distributed to shareholders as dividends.