WD40 Offers a Smart Straw Version of Its Popular Multipurpose

question 120

Multiple Choice

WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is an example of which of the following main strategies for growing the core of the business?

• A) Make the core of the brand as distinctive as possible.
• B) Drive distribution through both existing and new channels.
• C) Offer the core product in new formats or versions.
• D) Increase costs and revenue.
• E) Expand to another geographic region.

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Definitions:

Theoretical Model

A conceptual framework that represents and explains relationships among various phenomena or variables based on underlying theories.

Empirical

Based on observation or experience rather than theory or pure logic, often involving data collection and experimentation.

Income Tax

A tax that governments impose on income generated by businesses and individuals within their jurisdiction.

Testability

The characteristic of a hypothesis or theory that allows it to be tested through empirical observation and experimentation to determine its validity.