When a Firm Looks for New Users in Groups That

question 8

Multiple Choice

When a firm looks for new users in groups that might use a product but do not already use the product, the firm is using the ________ strategy.

• A) new-market segment
• B) market-penetration
• C) geographical-expansion
• D) product development
• E) diversification

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Definitions:

Largest Firm

The organization within a particular industry or market that has the highest revenue, market share, or workforce size.

Market Share

The percentage of an industry's total sales that is earned by a particular company over a specified time period.

Covert Collusion

A secret agreement between firms to fix prices, limit production, or divide markets, which is illegal and anti-competitive.

Cartel

A group of firms behaving like a monopoly.