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The Three Criteria That Determine Whether a Brand Association Can

question 138

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference include desirability, ________, and differentiability.


Definitions:

ESRD

End-Stage Renal Disease is the final stage of chronic kidney disease, where the kidneys no longer function well enough to meet the needs of daily life without dialysis or a kidney transplant.

Specific Gravity

An indicator of how dense a material is in relation to the density of water.

Nitrogenous Constituent

A component consisting primarily of nitrogen, found in organic compounds or biological systems.

Glycosuria

The presence of glucose in the urine, typically an indication of diabetes mellitus.

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