A Market Leader on the Look Out for More Usage

question 94

Multiple Choice

A market leader on the look out for more usage from existing customers should focus on increasing the frequency of consumption and ________.

• A) decreasing the product price
• B) the product line
• C) the amount of consumption
• D) decreasing production turnover time
• E) diversifying into unrelated markets

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Definitions:

FICA Tax

Federal Insurance Contributions Act tax, a United States federal payroll tax imposed on both employees and employers to fund Social Security and Medicare.

Federal Unemployment Tax

A tax paid by employers to fund the unemployment compensation program for laid-off workers.

State Unemployment Tax

A tax that employers pay to fund the unemployment benefits provided to workers who have lost their jobs.

Interest-Bearing Note

A promissory note or loan that accrues interest over time, requiring the borrower to pay back the principal amount plus interest.